A02

Minuites of meetings

Attendance: Tom, Rianna, Elliot, Amber to T3

Amber said : 'we need to appeal it to the right target audience , males ..... a cheesy american theme would be rememberable"

Tom said : "we could use a cheesy theme track to go with our advert , for the audience to remember our advert"

Rianna said :"who could we use as our actors ?"

Elliot said : "Cory , Rob , Danielle , Lemar ... ?"

Amber said : 'these would be good for the roles , as they are confident and they do drama"

Rianna said : "what props would we need & what equipment ... camera , tripod..."

Tom said : "the draws we are advertising"

Rianna said : "ill bring some broken draws as a prop , so one of the actors can use it , and ask for new ones.

Agendas

Time	Attendance : Elliot, Tom, Rianna, Amber
11:15-12:25	Lesson starts- finishes
11:15-12:25	Meeting- The aim of the meeting was that we wanted to achieve suggestions for our advert about the product ‘the draws’. Our goals we wanted to achieve  for our advert for the product that we chose ‘draws’, by the following lesson we would like to finish and come up with a final idea and to complete a storyboard that would help us visually with our advert.
11:25-12:25	Achievements- our achievements was that we came up with ideas for ideas for our adverts, for inspiration we looked at at a few adverts to get inspiration of existing products . Then we each created a storyboard of ideas for an advert.
next lesson	follow up - to add sections of our individual storyboards and add them into one.
	In conclusion- i felt that this meeting went successful because we all put in ideas for our advert for our commercial. Our ideas that we discussed was considered such as two actors. I think that we worked well as a team.
	Action plan To follow up we need to add sections of our individual storyboards and add them into one, which will be done by 20th March

This screen shot of the agenda shows that our group has a discussion about the product that we wanted to advertise . It also shows that one of our group members (Rianna) took the photos of the product while the rest of us was thinking of possible names for the products , (between  a table and the draws) . The outcomes was that we chose the draws for our chosen product to advertise / make a advert for. Elliot decided on the name of the draws 'BlockMiester' , and we agreed this would be a good name as it is unique and the shape is like a block .

Our group decided on the product cloud 90 by the apperance , design , shape and the colour which is bright and shows elegance and the class. Our group decided on the pictures that we wanted to keep to use for our blogs by the differnt angles .

Action Plan 

As a group we need to follow up and need to complete production diaries to the task that we will undertake. 

Minutes of meeting 
The task was to photograph all the products and decided which one you would like to focus an advert for.

Tom - "who is going to photograph the prodcuts ?"

Rianna - "Ill don't mind doing it, as i am a photography student"

Amber - 'okay me and the others can brainstorm ideas"

Elliot- "I like the draw product the best from Rianna's photographs"

Tom- "me too"

Rianna- "I took images showing all different angles of the products"

Amber- "I think this product will be more appealing to a wider demographic audience."

Rianna- "okay so we agree that our product will be the draws"

Elliot- "Yes"

Action Plan
For the follow task we need to create a script that will explain what our advert will look like which will be done by 27th March.  We need to organise any props that we will need for our advert and to look for possible locations with contingency locations in mind incase we are unavailable on that day. 

Agenda Production Meeting 
No:1

We are going to plan the production process for our chosen product by creating some storing boards and a script once our idea is clear,and planning what equipment will bee needed and the actors involved in the process. By allocating roles this with clearly indicate what each member of our group is responsible for. The main equipment that we will need will be a camera, tripod, scripts, the product, any other props. Each member of our group will be responsible for creating there own storyboard, which will then be put together as one idea. This will give us clear structure for our advert. Once we have a clear indicating of what our advert is going to look like from our storybooks we will be involved in writing a script. 

Key decisions happened 

The roles that will be taken into concideration will be that we will all have the responsibly of taken on the roles of storyboard ideas and producing our own script. Elliot and Rianna will have the responsible role of finding possible actors for our film. If there is a member of our group away the roles may be varied and roles will be switched. We have a clear indication of the targets that will be set out for each day/ week as we have made a guideline of deadlines to help us keep on track. This has helped us keep to our targets and show our progress. 

Action Plan 
The action plan that we need to follow up is to make sure we have our actors and a contingent plan for our actors if they are away due to sickness or that are not available on the filming day. Also we need to finish our scripts, which will be done by the 30th March

Minutes of Meeting Agenda production meeting NO:1 

Elliot- "What themes could we include in our promotional video ?"

Rianna- "Maybe a cheesy theme"

Amber- "That could work as they are rememberable"

Elliot- "Yeah a cheesy American film"

Tom- "Our actors can have American accents"

Amber- "This will also be humorous"

Rianna- "we have to keep it realistic though"

Elliot- "Yeah shall we make some storyboards"

Tom- "Okay shall we make our own one"

Amber- "Yeah that will be best as we can add our different ideas together"

Rianna- "Yeah so we can get the best ideas together"

Elliot- "Done"

Amber- "Lets see what ideas you got"
" thats a good idea"

Rianna - "I think we should include Elliot's third scene and fourth scene"

Tom- "I like your fifth, six and seventh shot Rianna"

Amber & Eliot- "yeah i think we should include them"

Elliot- "And than Amber can have the opening titles, and a slogan, the first and last shot"


Amber- "Yeah okay, shall we put all of our ideas in one storyboard"

Rianna- "Yeah ill draw my scenes in first"

Tom- "It's all done"

Rianna- "Shall we start on our scripts"

Amber- "Yeah okay, how many actors will have in total"

Elliot- "two in total one for the customer and one for the sales man"

Tom- "Who could we use as our actors"

Amber- "Someone who does drama?"

Elliot- "Yeah i could arrange that"

Rianna- "Okay we need to have a plan b iswell"

Elliot- "yeah ill ask some spare people"

Tom- "How are we going to start our script"

Amber- "From our storyboards we have opening tiles so we have to add on the scripts opening title colours, text, music etc.

Elliot- "cheesy, upbeat music"

Rianna- "yeah to grab audiences attention"

Tom- "is that the bell"

Elliot - "yeah"

Amber- "We'll just have to finish following up this script, by typing it all up"

Tom- "Did you bring your scripts"

Elliot, Rianna, Amber- "Yeah"

Amber- "It's in my bag"

Elliot- "For our filming what will we need"

Tom- "lets think about equipment

Rianna- "what equipment will we need"

Amber- "camera, tripod"

Elliot- "draws"

Tom- "any other props"

Rianna- "i can get broken draws from home for the prop for the customer"

Amber- "we'll have to bring the scripts to our film so the actors know what they have to say"

Rianna- "yeah i that that about it for equipment"

Elliot- 'yeah its the main equipment

Agenda Production Meeting 
NO:2 

Key decisions happened 
The roles that will be taken into concideration will be that we will all have the responsibly of taken on the roles, Tom and myself will be in charge of recording any location recces and as a group we will decided on the best diction for filming. Rianna and Elliot will be in charge of finding actors bearing in mind a contingency plan for both actors and for location which we will decide as a group. If there is a member of our group away the roles may be varied and roles will be switched. We have a clear indication of the targets that will be set out for each day/ week as we have made a guideline of deadlines to help us keep on track. This has helped us keep to our targets and show our progress.

Minutes of Meeting Agenda production meeting NO:2

Elliot - "we need to think of some locations"

Amber- "yeah i can go a photograph some areas in the school if you want to get a visual idea"

Rianna- "yeah okay Tom can help you, while i finish typing my script up"

Tom- "yeah that's fine iv finished my bit have you?"

Amber- "yeah i finished mine last lesson"

Elliot- "iv just got the last bit to do"

Amber- "okay ill go at get some locations recce"

Tom- "where back"

Rianna- "where did you photograph?"

Amber- "i photographed the Atrium and T1 with a location recce"

Tom- "i took location recce for the SDC, a classroom in south block and one in main block"

Elliot- i like the atrium the best as it more spacious and your recce's suggest that the lighting is best"

Rianna- "yeah i agree, i like the space and the lighting which will be good for the final filming"

Amber- "Yeah i agree when i was looking at all the locations, this is probably the most accessible, available room"

Tom- "yeah i think that we should shoot our final film here"

Amber- "we need to have a contingency plan is well, like a plan b of location"

Rianna- "i think our second location should be the one that Tom did in South block"

Elliot - "yeah ok that looks the second best location"

Amber- "its quite darker than the Atrium so we might have to bring some lighting if we will here"

Elliot-" if we sort the blinds out in the class room that will make it brighter"

Tom- "yeah okay"

Amber- "Did you ask anyone to be the actors in our film"

Rianna- "yeah Elliot asked Cory and Charlie too

Elliot- "yeah they said they might be able to film if we work out a filming day"

Tom- "yeah okay that sounds good"

Rianna- "i can ask someone else just in case"

Amber- "did you guys manage to finish your scripts"

Elliot- "yeah"

Meeting Agenda records 

Decision on product- 20th March

Roles assigned and choices of justification of roles-  25th March

Storyboards- 17th- 18th April

Scripts- 19th- 22nd April

Location recces- 26th April

Make booking for locations - 1st May

Risk Assessments- 6th May

Estimate Cost- 10th May

Materials- 14th May

Contingency plans- 14th May

Final cut for video/ edited completed 25th- 30th May




Bookings

This screen shot shows the booking of our team (Elliot , Rianna , Tom & me) of filming & editing for our advertisment for the draws 'BlockMiester draws'.

The booking shows that we booked friday period 3 , lunch and period 4 .

(however Elliot was away on these filming days , so it was just me , tom & Rianna filming) .

We also decided that we was going to create two versions of the advert , one was going to be the original and the other is a shorter version . The reason being we wanted to make the advert close to real as possible , and on t.v they shorten the advert once it has been seen over a period of time .

We also edited in a lesson and the advert is completed .

Production diary for this roles :
This production diary shows that we created our roles and responsiblitys , and that Tom was absenton






Meeting Attendance Records:

Date	Time	Attended meeting
Meeting 10th May	10:05-11:05	Tom, Elliot, Rianna, Amber
Meeting 12th May	11:25-12:25	Tom, Elliot, Rianna, Amber
Meeting 18th May	12:30-12:55	Tom, Rianna, Amber
Meeting 21st May	11:25-12:25	Tom, Elliot, Rianna, Amber

Date	Time	Attended meeting
Meeting 29th April	9:05-10:05	Elliot, Rianna, Amber
Meeting 30th April	11:25-12:25	Elliot, Rianna, Amber
Meeting 5th May	2:15-3:15	Tom, Rianna, Elliot , Amber
Meeting 8th May	10:05:11:05	Tom, Elliot, Rianna, Amber

Legal and ethical requirements

The legal and ethical requirements that we would have to consider and follow are by the ASA or ( advertsing standers authority ) who check media sources before it is published or aired. Consumers have the right to complain about ads they have seen, which they believe to be misleading, harmful or offensive. To make sure that this doesn't happen we have made sure that we have not included any material that could be offensive or misleading. In our advert we have mentioned that the product is worth buying at a price of £99.99. If a advert has recieved many complains the ASA will take action and take the media source of air. http://www.asa.org.uk/  

Advertising Harmful Products

Different countries look differently on the advertising of vice products and services, striking a balance between placing personal responsibility on citizens and regulating what citizens are allowed to indulge in. The United States highly regulates some forms of vice, prohibits others and gives still others a free hand. For example, cigarette advertising is only permitted on specific media, excluding television and radio, while alcohol advertising is allowed on all media. In order to follow these ethical issues we have made sure that nothing invloved in our advert has any harmful products that would effect the customers if they was to buy the product.

Advertising Tactics

Advertising tactics present additional ethical challenges. Advertisers have a range of less-than-ethical yet legal tools at their disposal, including subliminal advertising, emotional appeals, taking advantage of less educated individuals, spreading propaganda for political campaigns, and other tactics ethical advertisers consistently refrain from using. At the end of the day, consumers will be more attracted to companies that do not use underhanded, psychologically manipulative tactics to gain their business. In our advert we haven't included anything other than the product itself, we haven't used any advertisng techniques in order the help drive the product and sell e.g. to make the audience feel sorry or hearted towards someone/ that would create an emotional effect.

Truth in Advertising

The Federal Trade Commission Act set forth requirements for truth in advertising and created the FTC to enforce the provisions of the act. The Bureau of Consumer Protection's Business Bureau notes that advertisements in the U.S. must by truthful, not deceptive and not unfair. Advertisers must also have evidence available to back up claims they make. The FTC defines deceitful statements as those that are likely to mislead consumers who act reasonably under normal circumstances and that are likely to affect consumers' purchase decisions. The FTC defines unfair advertisements as those that are likely to cause substantial, unavoidable injury when using a product, unless the injury is outweighed by the provable benefits.
In our advert we have made sure that our advert has truthful qualities and that we have shown the prodcut in a real life form, size and quality accuracy in order for the public to see the product visually. In our advert we talk about the qualities of our product and that if you buy our draws you can make magic happen. Which goes with our magic draw theme, that our draws are magic.


http://smallbusiness.chron.com/list-ethical-legal-issues-advertising-11466.html 


Contingency plans

Product- If we are unaviable to use the product i.e. people are using it already, the designer decides he wants to take it home our plan b will be that we will do another alternative such as chose another product or book time when we could  use the product.

Camera- If we are unavaible to use the camera's i.e. somebody they are booked up by other people, they run out of battery. Our plan b will be that we make sure we book time when we could use the cameras and make sure that the cameras are fully charged.

Location - If we cannot use the loaction of our choice we will look and compare locations and then book them in advance to make sure that we can use the room for filming.

Mac - If all the mac are being used for editing by other pupils our group will book using a booking form, this will allow us to use the macs in our own free time and when they are avaible

Designer interview - if we are unavaible to interview the designer ourself our plan b will be that we will anaylise another group of what we have learnt during there interview.


Production Schedule 

Day	Time	Attendance	Scenes
Monday	9:05 - 10:05	Elliot, Rianna, Tom, Me & actors	opening shot of actor, walking in with a broken draws. using a range of shots from close-ups to long/ medium long shot.
Tuesday	2:15- 3:15	Elliot, Rianna, Tom, Me & actors	using close-up shots of the price of the product to inform to the consumers
Wednesday	lunchtime 12:25 - 1:05	Elliot, Rianna, Tom, Me & actors	tracking shots of the actors walking begging scene- middle scenes with a range of shots
Thursday	10:05 - 11:05	Elliot, Rianna, Tom, Me & actors	shots of the product/ close-up shot of the draws opening and closing
Friday	lunchtime 12:25 - 1:05	Elliot, Rianna, Tom, Me & actors	include final scenes with a range of shots

Legal and ethical 
I have carried out research into legal and ethical issues within the ASA and Ofcom to ensure that i don't breech copyright laws or include any material within my advert that could be considered offensive or inappropriate for broadcast. I have not contained any martial that could be considered as I have create
my own music in a music software, will cannot be considered as copyright and i have shot everything in a appropriate manner that will appeal to my demographic audience. I ensured that in my scripted material and in my theme music that there wasn't any offensive language that would be portrayed within my advert, this also made it relevant to my target audience. I used soft and engaging language that would appeal to my demographic.
http://www.asa.org.uk/ 
http://www.ofcom.org.uk/